designed by lei

handmade jewelry by LeiLei secor


I paused my adventure with Designed By Lei to make room for a new chapter of my life. “I have worn the honors of Honor. I graduated from Virginia!” Designed By Lei gave me the memories, opportunities, and entrepreneurial experience of a lifetime. Words cannot express the gratitude I feel to all of you who supported Designed By Lei!

On July 27th, 2012 I turned one of my favorite hobbies into a business. I opened my Etsy shop, Designed By Lei, for my handmade jewelry. Little did I know that Designed By Lei would enable me to pay for college entirely. I am thankful for the lessons learned and opportunities gained from running my shop. Designed By Lei made me fall in love with the entrepreneurial spirit and art of jewelry making.

I continue to sell a limited selection of designs on Etsy and make other designs on a case by case basis. If you're interested in a design please feel free to reach out!

favorite designs

I designed and created more than 200 unique designs — these are some of my favorites.


I started Designed By Lei in 2012 when I was sixteen years old after I couldn't find a summer job. I turned my favorite hobby into an Etsy store. In 2015 I launched my own website via Shopify and began selling on Amazon Handmade.

Over six years, Designed By Lei generated more than $250,000 in profit from over 18,000 hand made pieces. Customers from more than 40 countries wear my creations.

* After pausing my shop post-college graduation, I shut down my Shopify site and Amazon Handmade store.


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in the press

Designed By Lei has been featured by more than 25 publications, some of which include, Seventeen Magazine, PBS, and Yahoo! Finance.

In 2014 I was named NFIB's Young Entrepreneur of the Year.In 2015 I was featured in Seventeen Magazine's November issue.In 2016 I was a keynote speaker for the Youth Summit at Charlottesville's TomTom Founder's Festival.