My Story

About Designed By Lei

In 2012, I decided to turn one of my favorite hobbies into a business. On July 27th, I opened my Etsy shop, Designed By Lei, for my handmade jewelry. I am thankful for the lessons learned and opportunities gained from operating my shop. Designed By Lei made me fall in love with the entrepreneurial spirit and art of jewelry making. 

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About LeiLei

LeiLei is a fourth year at the University of Virginia's McIntire School of Commerce. In between classes and navigating college life, she makes jewelry and manages her shop. 


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2016 TomTom Founders Fest: Youth Founders Summit

As a keynote speaker at the 2016 TomTom Festival's first Youth Founders Summit, LeiLei shared her experience and passion for entrepreneurship.

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Seventeen Magazine: November 2015

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2014 Young Entrepreneur of the Year

The National Federation of Indepdendent Businesses honored LeiLei as the Young Entreprenur of the Year for her entrepreneurial endeavors.
Read more here